Dan Migala

Vice President - Partnership Solutions
San Diego Padres


Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA and numerous minor league teams on issues related to sponsorship, technology and sports marketing. In 2007, he partnered with Sponsor Direct to begin work on creating a global sponsorship intelligence division and tools to maximize sponsorship investments. While with Sponsor Direct he advised such Fortune 500 companies as Allstate, Bank of America, MasterCard International and Waste Management on their sponsorship investments. He also co-founded Property Consulting Group, a sponsorship and consulting company based out of Chicago.

Migala has received praise from the sports marketing community after suggesting the Chicago White Sox change their game times to 7:11 p.m. to appease 7-Eleven, a potential sponsor. The idea was sold instantly, achieving many accolades including earning Migala a lifetime pass to the National Baseball Hall of Fame in Cooperstown, N.Y.

A graduate of the University of Missouri with a degree in Broadcast Journalism, Migala has also served as an educator. He has served as a visiting professor of sports marketing at the W.P. Carey School of Business MBA Sports Business Program at Arizona State University, Baylor University Hankamer School of Business, New York University, San Diego State University Sports MBA Program and at his alma mater. He most recently has served as Director of the Masters in Sports Administration Program at Northwestern University where he designed a "Non-Traditional Revenue Strategies" course. The Chicago native holds a Masters of Sports Administration from Ohio University.

In 2002, Migala founded a monthly online newsletter, The Migala Report, to help keep sports marketing executives abreast of the best practices and current trends in sports marketing. Thousands of executives from sports organizations worldwide subscribe to The Migala Report. He served for nearly a decade as a columnist for Sports Business Journal and has authored three books on sports marketing; including his most recent composition Interactive Sports Strategies. The book, published by Team Marketing Report, where Migala served as a reporter and publisher, is a guidebook for team executives looking to duplicate their offline marketing and business initiatives online.

Migala is a regular commentator on sports business topics for The New York Times, The Wall Street Journal, Chicago Tribune and other major news outlets. He is also the author of Dugout Wisdom, a book that identifies life lessons through conversations with more than 50 Hall of Famers.

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